Assignment 3: Persuasive Message

Pass & Seymour/Legrand
448 North Rivermede Road
Concord, ON L4K 3M9
Phone: (905)738-9195

www.passandseymour.com




July 11, 2004

Miss Samantha Brenner
103 University Ave
Waterloo, ON N2L 3G1

Dear Ms. Brenner:

Did you know that one third of the costs of running a typical office are for energy consumption? What can you do to reduce energy consumption in your office?

One approach is to install occupancy sensors for your lighting system. These sensors turn lights on or off in response to the presence of people by detecting the differences in heat within a specified area. According to CA Energy Consumption, cost savings range from 35% - 45% can be achieved using occupancy sensors. In 1991, the state of Connecticut began an energy efficiency program for its state-owned office buildings. One of them is an 188,000 square foot building, and its lights stayed on for 14 - 16 hours a day. It was selected to install occupancy sensors for its lighting system. With a reported annual savings of $24,000 in direct electricity cost, the project paid for its $51,000 installation cost in about 2 years.

You don't need to worry if someone has forgotten to turn off the lights because the occupancy sensors can automatically turn lights off when the office is vacant. The occupancy sensors have a compact, decorator design that replaces the existing wall switches. Each sensor provides a 180 degree viewing angle with a circular coverage of up to 900 square feet. Adjustable sensitivity settings allow users to modify the sensor’s sensitivity with ease for various applications.

We're offering a special package that includes 3 occupancy sensors and complete installation by one of our qualified technicians for only $500. Remember, all of our installation packages have a 5-year warrantee. Please review the accompanied information sheet for more details. To order this package, you can fill out the enclosed order form and send it to us with the pre-addressed envelope we provided. This is a limited time offer so place your order today and start saving.

Sincerely,

Sino Luk

Sino Luk
Manager, Sales

Enclosures

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